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Fashletics® Blog

Show Me What A Real Woman Looks Like

It's unfortunate that in 2014 most magazines and advertisements still have a pretty limited definition of what makes a woman beautiful. The so called "health" magazines are no better than the high fashion magazines. There is little variety of body type and a huge emphasis on skinny. It's no wonder that when we announced there would be a weigh-in for the deadlift competition at the Heraean Games (an all women's fitness competition) we were met with some adversity and a lot of anxiety... even though we were dealing with a group of competitive CrossFit women who know deep down that function trumps form. 

I can't change mainstream media (at least not overnight). What I can control both as a business and as an individual, is the types of images that I choose to put out into the world. Magazines and advertisers may not be showing us what we want to see, but social media gives us all the power to flood the world with images of what we think is beautiful. 

The women who competed at the Heraean Games on Saturday represent a type of beauty that you don't see in magazines or on runways, and I hope that they are proud of that fact. These women are my peers, my friends, my training partners, and my heroes. You may not find photos of women like this in Glamour, but that makes me love them even more.

Share your photos, show your strength, and above all -  be proud of what your body is capable of. You were made to do so much more in this life than to conform to someone else's definition of beautiful.

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LIVE LOVE LIFTing On

As of December 31st, 2013, Fashletics will be retiring the words LIVE LOVE LIFT.  It is a disappointing case of Big Company vs. Small Company.  To be specific, Ann Taylor (ANNCO) feels that LIVE LOVE LIFT is too “confusingly similar” to their slogan “LIVE LOVE LOFT” (despite our best efforts to explain that the two companies and two slogans have nothing to do with each other conceptually). 

The slogan LIVE LOVE LIFT has been an important part of the Fashletics identity since the company’s inception back in 2010.  This is why I have decided to disclose this information in a public way in spite of the fact that it is probably an unconventional thing for a business to do.  Being unconventional, being vulnerable, and being open and honest, are all attributes that I believe give Fashletics a heart and a soul. 

Below is an excerpt from a blog written at the time the slogan LIVE LOVE LIFT was first used:

It is hard to overcome physical and emotional obstacles that seem to stand in the way of our dreams and goals. Sometimes it’s hard just get out of bed in the morning, and sometimes it seems impossible to fall asleep at night.  So where do we find the strength?

For me, physical and emotional strength go hand in hand.  Achieving physical goals, building strength, and learning new skills gives me the confidence to take on challenges outside the world of fitness.  And I know it's not just me.  As a CrossFit coach it has been incredibly rewarding to watch others gain strength and confidence by challenging their physical ability.

So when I say "LIVE • LOVE • LIFT" - yes - I am referring to the actual physical act of lifting your body, lifting weights, or simply lifting yourself out of bed when you would rather not.  But the reason I am so passionate about physical lifting is not only because it makes you fit and healthy, it is because of the profound effect it has on your mind and spirit. So lift away my friends! Clean and jerk your way to happiness... I know I have!
-Fashletics Blog, October 24, 2010

As my little company grew, LIVE LOVE LIFT became synonymous with the name Fashletics. It was what I had dreamed of as an entrepreneur; the brand was becoming a movement, a lifestyle, a manifestation of what I believed in and what I wanted to share with my customers.  The Fashletics “LIVE LOVE LIFT” movement was about inspiring others to find happiness through a dedication to health and fitness.

We’ve all faced competitors that are bigger or stronger than us, and this is what I love about physical training and exercise. Every time you attempt a heavier lift, try to beat a previous best, or practice a new skill, you are actually doing so much more than working out.  Every lift, every stride, every failed double under or missed rep is a way of training your mind and spirit as much as it is about training your body.

So yes, this is the end of the road for LIVE LOVE LIFT.  It’s sad.  It’s sad to say good-bye to the words that shaped my brand and defined its mission for so long.  But when you make facing challenges a habit, when you constantly practice going up against the best, you learn a strength and resilience that can get you through almost anything.

So what do we do now? Ironically, I will do exactly what the phrase LIVE LOVE LIFT inspired me to write about back in 2010.  We will practice what we preach.  We will continue to LIVE LOVE LIFT and inspire others to do the same, even if we have to find new words to do so.

LIVE LOVE LIFT products will be available until 12/31/13. We are offering free shipping on all orders over $50. Use the code NEWLOOK at checkout. Once the inventory is gone, it’s gone for good! We will be introducing a new look in 2014. Thank you for being a part of the LIVE LOVE LIFT movement! Click here to view the collection.

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Someone In Your Corner



My dad once said to me: "I will never take credit for your success or responsibility for your failures."

In honor of Father's Day, even though my dad doesn't believe in "taking credit for my success", I'd like to give him some anyway.  I agree, we are who we are because of the choices we make, but it sure helps to have someone encouraging you along the way. I've have had the same picture of my dad on my workbench ever since I've had a workbench to call my own. It reminds me that he's been there for me since the beginning... always in my corner no matter what...

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The Hard Part

I hate Bikram Yoga.  And when I say I hate it, I mean I love it.

In the midst of the technical descriptions the instructor also manages to weave in little nuggets of wisdom.  Even though the 26 poses are the same every single time, the instructor always brings something new to the class.  Towards the end of the class last weekend as I was raining sweat, trying my hardest to hold a perfect Camel pose after twisting my body into strenuous positions for nearly an hour and a half in a 105 degree room, the instructor said:

"This is not hard." 

Come again?

"This is not the hard part." he repeated, as if responding to my inner thoughts.

This better be good...

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Valentine's Day : A Healthy Perspective

For the record, I like Valentine's Day.  I know not everyone agrees, and I get it.  But what's wrong with devoting a day to love?  It doesn't even have to be romantic love, and there's no need to get pissed off that no one bought you roses (they're just going to die anyway... as my husband always likes to point out).

Ever since I was little, whether I had a man in my life or not, my mom always pulled through as my Valentine.  While that may sound... pathetic?... it taught me that it's fun to celebrate love, and there's plenty of it to be found whether you are in a relationship or not...

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