Any artist would probably argue that he or she is born with an insatiable desire to create.  And while the initial goal may be be simply to create, the artistic process does not end when the paint is dry, when the metal is cool, or when the last word hits the page.  In fact, it has only just begun.

I believe that connecting to an audience is one of the most important, if not the most essential aspects of designing and creating.  At Fashletics we express what is important to us through visual means in hopes of conveying a message that will fulfill and impact the lives of others.  

When I started Fashletics almost three years ago, it was quite a departure from the more sculptural type of work I was doing at the time.  I was afraid that moving away from gallery-style pieces would leave me feeling like less of an artist.  As Fashletics grew, I realized that feelings of "less" were nonexistent.  I became more engaged with my customers, more passionate about my life as it relates to health and fitness, and more excited about sharing this message with others. 

Aside from creating jewelry for the CrossFit community and fitness enthusiasts, our goal at Fashletics is to generate and take part in conversations that will inspire others to embrace their strength, to take on challenges, and to reap the rewards that come from dedicating oneself to a healthy lifestyle.  

Here is just one example of how such a "conversation" was inspired, how it grew, and how it has the potential to continue to influence and empower an infinite number of women...

As I sit here on Mother's Day I think about how lucky I am to have a mother who has not only been supportive of my athletic endeavors but who has set such a wonderful example of what it means to be a strong woman. She did not have the same opportunities that I had as a young girl but that has not stopped her from pursuing some pretty ambitious goals in her adult life.  My mom will always be our family's head cheerleader but nothing makes me happier than to see her step off the sidelines and onto the playing field.

It's never too late to start...

It is essential to my existence that what I am doing makes a difference in the lives of others. (Not to be overly dramatic or anything.)  Fashletics is more than a catchy tagline and a collection of cute charms.  Counting the number of website hits and calculating sales revenue is not enough to keep a company going and it is definitely not enough to keep me inspired and dedicated.

Yes, I love what I do… but I love the people that I do it for even more. 

A dedication to health and fitness brings confidence, strength, balance, and happiness to my life.  I believe it is essential to survival both physically and mentally.  One of my goals with Fashletics is to spread this message.  The Fashletics collection is meant to inspire you to commit, to work, to compete, to achieve, and to take pride in your sweat and muscles.  Since the beginning of Fashletics in 2010, a lot as changed...