Barbells for Boobs : The Woman Leading the Way
October 2013
Name: Zionna Munoz
Age: 34
Occupation: Founder and CEO of Barbells for Boobs - Mammograms in Action
In honor of Breast Cancer Awareness Month, we are very proud to feature Zionna Munoz as our Fashlete of the Month. After a close friend was diagnosed with breast cancer in 2009, Zionna knew she had to do something. This "something" has grown from 60 athletes in a parking lot to more than 45,000 participants across 1300 affiliates in 23 countries raising funds for Zionna's organization, Mammograms in Action.
Though Zionna says she has always been in the "industry of helping others", running a non-profit was something completely new. Prior to starting Barbells for Boobs, Zionna had been a CrossFit Affiliate owner, massage therapist, and pharmacy tech.
"I became a health insurance specialist in the pharmacy industry and lead the team that troubleshooter for over 600 pharmacies on the west coast. I hoped to one day become a pharmacist until I saw the pharmaceutical industry take a huge change in a direction I did not believe in."
It is clear now that Zionna has found her true calling. She is currently on the road, visiting CrossFit Affiliates across the country on the annual Pink Bra Tour. She took some time out of her schedule to answer the following questions and give us some insight into how she got started, why she continues, and who has helped her along the way.
To date, this incredible woman is responsible for starting an organization that has provided 1,123 procedures, detected 30 cases of breast cancer, and served 749 individuals in need of care.
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