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Fashletics® Blog

Wearing Our Strength

I've been designing jewelry for over 10 years now, and it has been really interesting to see which products rise and fall in and out of popularity. Long before I started Fashletics, and even before I started CrossFit, I made myself what I now refer to as a "Pep Talk Charm". I had just moved, my family was going through a tough time, and I missed my old life.

But guess what, nobody wants to attend a pity party. I took out my frustration on a piece of metal, whacked the heck out of it with a hammer, inscribed it with the word STRENGTH, and hung it on my key chain.

Many years later the charm is still there, more worn and more full of meaning than ever. I designed a version of the STRENGTH charm for Fashletics, and based on its popularity I can only assume that this word means as much to my customers as it does to me. It is a daily reminder of where we've been and what we are capable of. 

In moments of doubt we look at this word for inspiration, and in moments of victory we look at it in celebration. It has a thousand different meanings and I know that each STRENGTH charm that leaves our studio will be a part of someone's unique story.

I am proud to "wear my strength", and especially proud that so many others are wearing it with me.

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Show Me What A Real Woman Looks Like

It's unfortunate that in 2014 most magazines and advertisements still have a pretty limited definition of what makes a woman beautiful. The so called "health" magazines are no better than the high fashion magazines. There is little variety of body type and a huge emphasis on skinny. It's no wonder that when we announced there would be a weigh-in for the deadlift competition at the Heraean Games (an all women's fitness competition) we were met with some adversity and a lot of anxiety... even though we were dealing with a group of competitive CrossFit women who know deep down that function trumps form. 

I can't change mainstream media (at least not overnight). What I can control both as a business and as an individual, is the types of images that I choose to put out into the world. Magazines and advertisers may not be showing us what we want to see, but social media gives us all the power to flood the world with images of what we think is beautiful. 

The women who competed at the Heraean Games on Saturday represent a type of beauty that you don't see in magazines or on runways, and I hope that they are proud of that fact. These women are my peers, my friends, my training partners, and my heroes. You may not find photos of women like this in Glamour, but that makes me love them even more.

Share your photos, show your strength, and above all -  be proud of what your body is capable of. You were made to do so much more in this life than to conform to someone else's definition of beautiful.

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Heraean Games Recap - Top 6 Moments


"There's no bond like the kind that Crossfit women share.
Sisters in iron, sweat, pain and glory."

- Ivana, Heraean Games 2012  

From just 35 competitors in its first year to over 100 in it's second, The Heraean Games is quickly turning into something bigger than I could have imagined... and this is only the beginning.  Here are my top 6 favorite moments from our 2nd Annual Heraean Games, a Women's CrossFit competition...

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The Definition of Winning

If you believe in yourself,

have dedication and pride and never quit,

you'll be a winner.

The price of victory is high,

but so are the rewards.

-Paul Bryant

My friend Kelly put this quote on her Facebook wall yesterday.  I googled the quote and found out it was by Paul Bryant who was a football coach for the University of Alabama. But when I read it on Kelly’s wall I felt like it was written just for me.

Like most athletes, I am hard on myself.  But lately I’ve been more frustrated than usual, I’ve been negative, and I basically feel like I’m falling into a black hole of self doubt.  I read this quote and it hit me hard. I felt like Kelly had unknowingly tossed me a life preserver.  I stared at the words and thought, “The answer is here somewhere.”  So I started dissecting it.  And the more I dissected it the closer I got to my life preserver…

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